Shifting the Cancer Care Paradigm
Surefire Medical is a medical device technology company focused on inventing the future of cancer care. Surefire engaged Kley to build a new website and accompanying digital assets to optimally enable their salesforce and launch of their keystone product: The Surefire Precision Infusion System.
Kley began by revisiting the hero imagery for the Precision Infusion System and created hyper-realistic renderings showcasing the product’s unique features and innovative technology. In addition to this imagery, Kley recommended and created a world class animation that communicated the product’s key value pillars and game changing technology. The animation was built into navigable chapters using HTML 5, allowing the salesforce to quickly access specific points of the animation during sales presentations. Finally, a fully responsive site was created to house the new workhorse assets and requisite tomes of associated clinical data. Kley also created a convention booth experience that leveraged all the workhorse assets for the company’s product launch at SIR 2016 in Vancouver BC.