London’s South Bank is a sought-after location for its proximity to arts, culture, and the River Thames. When new ownership took over the instantly recognizable landmark, they reinvigorated the space through an elevated, luxury living experience designed by renowned architect Zaha Hadid with interior designs by Armani Casa. To generate widespread awareness and interest, Southbank Tower needed a brand experience to transport audiences to envision themselves living in London’s South Bank.
Kley collaborated with real estate investment firm Jackyl to bring their vision of luxury to life through a new visual identity system, logo, and experience-driven website. We worked with Zaha Hadid Architects to ensure the visual identity worked in parallel with the unique architecture of the new lobby.
By building on their purpose of luxury living, we created an experience that surpassed the features and functions of the space, to connect with prospective residents.
Our approach was centered around a cohesive system of refinement, collaborating closely with Zaha Hadid Architects' team to ensure that the visual identity accurately represented the esteemed architecture of Southbank Tower. We drew inspiration from the building's distinctive features and developed a logo and accompanying visual elements that embodied the essence of the structure, capturing its iconic design. The end result is a logo that exudes an undeniable sense of power, refinement, and sophistication.
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Our primary objective was to elevate the idea of luxury by showcasing exclusive experiences and unforgettable moments that could only come from Southbank Tower. To accomplish this, we produced multiple videos that tell the story of luxurious living—from the striking views, to the indulgent amenities.
To truly capture the essence of life at Southbank Tower, we made sure that visitors could fully immerse themselves in each unique space. One of the standout features of each unit is the stunning view of London that it offers. To showcase this in a digital format, we created a user-friendly search function that allows visitors to browse units based on their desired view. This digital framework gave visitors an unexpected experience that only the Southbank Tower brand could offer. By seamlessly integrating relevant information and convenient features into the visual experience, the site became a destination for exploration rather than just a place to make a transaction.
