Streamlining Businesses of all Sizes to Thrive.
- Brand Identity
- UI / UX
- Visual Design
- Art Direction
- Creative Production
Warehouse automation was designed around the needs of large enterprises. inVia Robotics recognized that with increased growth in direct-to-consumer eCommerce, businesses of all sizes could benefit from automating repetitive tasks. In 2018, inVia launched the first system that made autonomous mobile robotics economical for anyone fulfilling eCommerce orders, providing mass-market access to this innovation. While automation typically required warehouses to purchase expensive hardware and redesign their footprint, inVia removed such barriers by introducing the Robot-as-a-Service model, enabling warehouses to integrate automation without expensive, upfront investment. With 90% of warehouses still operating manually, inVia needed to teach the market that automation was accessible for businesses of all sizes to accelerate growth.
A New Business Model to Encourage Adoption.
inVia partnered with Kley to design a digital experience that provided audiences with a simple way to educate and encourage partnership while simultaneously attracting investors. We developed a unique iconography style distinct among competitors and intended to demystify barriers by presenting inVia’s welcoming and approachable personality. Following suit, the user experience was designed to educate audiences on inVia’s new approach, RaaS model, and long-term business value. This was further brought to life through copy that infused the brand’s human yet experienced voice, promoting consistency across the site.